Proof, before the pitch
We go first.
Before you ever book a call, we research your market and send you what we find. Your buyers, mapped. Free.
The first deliverable of a real engagement. Built for your company.
Most lead magnets are a blog post with a form in front. This is different. It's the document we'd build in week one if you hired us, researched against public primary sources.
Your company, from the outside
How your market reads you. What you sell, who already buys it, and what that says about who buys next.
Your ICP, reverse-engineered
We read your case studies and published work, then derive the customer profile your wins actually point to. Not the one on your pitch deck.
A signal checklist for your market
Five to seven categories of events worth watching. Leadership changes, funding, tech shifts, compliance deadlines. Tuned to what you sell.
Accounts with live signals
A short list of companies that fit your profile and show a reason to act now. Each one researched: the signal, the evidence, the angle, and the people who'd take the meeting.
The longer bench
Companies that fit but aren't showing signals yet. Your nurture list, pre-built. Plus the edge cases: live signals outside your core profile, flagged for review.
Open questions
What we couldn't verify, listed honestly. If we ever talk, this is the agenda.
Every claim, labeled
Verified, inferred, or open. Each fact carries a tag for how we know it. If we couldn't check something, we say so instead of papering over it.
Two fields. Then we work.
Tell us who you are
Company name and a work email. Sixty seconds.
We do the research
Against public primary sources: your case studies, your customers' patterns, your buyers' signals.
The document lands in your inbox
A PDF in your inbox. No call required. If it's useful and you want the system behind it, that conversation is there.
Request
Run it on your company.
Each one is researched for your company specifically. We take them in the order they arrive.
Questions
The fine print, out loud.
Rather just talk?
Skip the document. Book a call and bring your hardest GTM problem.