Downloads

The artifacts, ready to use.

Checklists, templates, and scorecards from the articles, packaged so you don't rebuild them by hand. No email required.

GTM Engineering

scorecard

The GTM engineer job description template and interview scorecard

An editable GTM engineer job description template for your ATS, plus a six-competency interview scorecard to run the interview against.

1 page · DOCX + PDF

GTM Toolkit

template

The line-item outbound budget template

Our own internal line-item budget template for a cold outbound stack, stripped of client specifics, with the four cost layers and a running total you fill in with your own numbers.

XLSX
checklist

The cold email infrastructure checklist

The full eleven-point gate from buying domains to the go/no-go seed test, as a printable one-page checklist.

1 page · PDF
The GTM teardown

One GTM system, taken apart, every month.

Each issue: what it cost, what it returned, where it broke.

Ready to engineer your GTM motion?

Tell us how your motion runs today. We'll show you what we'd engineer.

Contact us