Dealfront
Identifies anonymous companies visiting your website and surfaces buying-intent signals to build B2B sales pipeline.
RecommendedLast reviewed July 17, 2026
What Dealfront actually is.
Dealfront runs on IP-based visitor identification: it matches visiting IP addresses against its own company database, so you see which businesses have hit your site even when nobody filled out a form. The brand also goes by Leadfeeder; Dealfront and Leadfeeder merged into a single product, so you'll see both names depending on where you land. Past straight identification, it layers on prospecting, ad retargeting, and list-building tools pulled from a shared company and contact database.
It only tells you the company, not the person. If Acme Corp visits your pricing page, that's what you get. Getting to a name behind that visit needs a separate identification step, and the dashboard is built for browsing and exporting. Activate and Scale add API access for pulling data into your own systems programmatically, plus an MCP server for AI assistants to query it directly.
What it does
- Matches visiting IP addresses to a company database, no form needed.
- Pulls prospect lists from a 60 million company, 400 million contact database.
- Runs B2B display ad campaigns aimed at your target account list.
- Scores accounts using more than 40 real-time buying signals.
- Filters prospects with over 100 firmographic and behavioral filters.
- Pushes identified accounts into Salesforce, HubSpot, Pipedrive, Zoho, or Dynamics 365.
- Includes an AI list-building tool and a newer MCP server option.
Pricing runs on a credit-based system layered on top of a monthly company cap.
Where it sits in the pipeline.
- AI & Intelligence
- Data & Enrichment
- Scraping & Custom Data
- Email Infrastructure & Deliverability
- Outreach & Sending
- LinkedIn & Multichannel
- Signals & Intent
- Calls & Meetings
- CRM & Pipeline Ops
Runs well with
The tools we'd run next to Dealfront, and what each pairing covers.
Pricing, without the fiction.
From the Dealfront pricing page · verified July 17, 2026
- Last 100 companies identified per month
- 7-day visitor history
- Unlimited users
- No credits included
- 50 companies/month identified
- 50 credits/month
- Unlimited tracked-domain history
- Real-time alerts, CRM push, basic automations
- 1,000 companies/month identified
- 200 credits/month
- Contact enrichment
- B2B display campaigns, AI alerts, CRM automations, AI list building
- 2,000 companies/month identified
- 1,000 credits/month
- Automatic CRM enrichment
- Dedicated Customer Success Manager, unlimited data exports
Entry cost is low: the Lite tier is free (100 companies/month, 7-day history, no credit card), and the first paid tier, Discover, is €79/month billed annually (€113/month if paid monthly). What forces an upgrade isn't seats, it's volume and credits: Discover caps out at 50 companies and 50 credits per month, and credits get consumed by enrichment, CRM export, and automations, not by identification itself. Heavier users move to Activate (€369/mo, 1,000 companies, 200 credits) or Scale (€599/mo, annual-only, 2,000 companies, 1,000 credits). Past that, pricing goes custom. Extra credits can be bought in blocks of 100-5,000 and stay valid for two years, which softens the credit ceiling somewhat.
Choose it, or skip it.
Choose it if
- SMBs testing company-level visitor tracking before committing budget: the free Lite tier gives 100 companies/month with no credit card.
- Agencies running lightweight visitor tracking across several client sites, since the entry Discover plan starts at only €79/mo.
- Teams already on Salesforce, HubSpot, or Pipedrive that want hot-account alerts pushed straight into a pipeline they already use.
- Marketing teams that want ICP-matched web visitor segments without building the logic themselves.
Skip it if
- Teams that need named individual (not company-level) identification should look at a person-level tool instead.
- Anyone planning to consume the data headlessly through an API: the product is built around its own dashboard, with only some integration options.
- Operations tracking well past 2,000 companies/month will hit Scale's ceiling and get routed into custom Enterprise pricing.
If not Dealfront, then what.
- RB2BFree tier (150 resolutions/mo); paid plans from $79/mo (Starter), Pro from $149/mo
Pick this instead when you need named individual visitor identification, not just company-level.
- WarmlyNo published free tier; paid plans start at $10,000/yr ($4,875/quarter) for web deanonymization, scaling to $20,000 to $30,000/yr for the AI chat and autopilot tiers.
Better fit for teams wanting visitor ID bundled with broader intent signals and outbound automation.
- Common RoomEssential plan from ~$2,500/mo billed annually (~$30k/yr); Advanced and Enterprise tiers are custom quotes.
Choose this for teams aggregating signals across many sources beyond just website visits.
- Trigifyfrom $40/mo (Starter, 4,000 credits), 14-day free trial; Max $199/mo; Enterprise custom
Better when the priority signal source is LinkedIn activity rather than website traffic.
Asked in real client work.
What do you actually get on the free Lite plan versus a paid plan?
Lite identifies your last 100 companies per month with a 7-day visitor history and unlimited users, but includes no credits. Paid plans (starting with Discover at €79/mo annual) add unlimited tracked-domain history and a monthly credit allowance used for enrichment, CRM exports, and automation triggers.
How does the credit system work, and what happens if you run out?
Credits are spent on data enrichment, CRM push/export, contact-detail enrichment, and automation triggers, not on the base company identification itself. Each paid tier includes a monthly credit allowance (50 on Discover up to 1,000 on Scale), and extra credits can be purchased in blocks of 100 to 5,000, valid for two years.
Is there a free trial before paying for a plan?
Yes. All paid plans come with a 14-day free trial and no credit card is required to start it, so a team can test full functionality, including real-time alerts, CRM push, and automation triggers, against real traffic before deciding which tier fits its volume needs.
Does billing annually actually save money?
Yes, annual billing runs roughly 30% cheaper than paying monthly. On Discover, for example, the annual rate is €79/month versus €113/month if billed monthly. The top Scale tier is only available on annual billing.
What CRMs and tools does it connect to?
It integrates with Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics 365 for CRM sync, plus Google Ads, Looker Studio, and Gong for ads and reporting workflows. Integration is meant to push identified accounts and alerts into tools already in use, and there are narrow developer APIs (IP Ranges, IP Enrich) for IP-level data. Activate and Scale plans go further, with general API access for pulling Leadfeeder data into your own systems programmatically and an MCP server so AI assistants can query it directly; Lite and Discover don't get either.