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Common Room

AI-powered GTM platform that unifies buyer signals, contact enrichment, and AI research to surface and prioritize sales-ready accounts.

RecommendedLast reviewed July 17, 2026

About

What Common Room actually is.

Common Room pulls buyer signals out of your CRM, product usage, and web traffic and puts them in one feed, then scores which accounts and contacts look ready to buy. RoomieAI, the built-in research agent, works through an account and drafts personalized messaging; a separate workflow layer called Actions can trigger a play once a signal crosses a threshold you set. Credits pay for the AI-heavy parts, so usage is metered rather than flat.

It doesn't replace your CRM or your outreach tool. Sending still happens through whatever sales engagement platform you already run, wired in as an integration. And setup isn't a same-day job: pulling multiple signal sources into one scoring model takes real configuration up front, which is part of why the plans lean on a customer success manager instead of pure self-serve.

What it does

  • Unifies signals from CRM, product usage, and web visits into one feed.
  • Flags job changes and website visitors as buying signals.
  • RoomieAI researches accounts and drafts personalized outreach copy.
  • Scores accounts and contacts so reps know who to prioritize.
  • A Chrome extension surfaces signals right in the browser.
  • Ships an API, an MCP server, and a CLI for custom workflows.
  • Connects to Salesforce, HubSpot, Slack, and 50+ other tools.
In the system

Where it sits in the pipeline.

What it costs

Pricing, without the fiction.

Entry is $2,500/month billed annually (Essential: 5 seats, 100k contacts, 5k RoomieAI research credits, 2.5k Prospector credits, unlimited alerts/workflows/segments, select integrations, shared CSM). Advanced and Enterprise are both contact-sales quotes with no public number, scaling seats to 15 and 30, contacts to 250k and 750k, and credits upward, plus dedicated CSM and fuller integration access. The real cost driver is credits: RoomieAI research and Prospector credits are metered per tier, so heavy AI-research or prospecting usage pushes a team past Essential's allotment fast, and the jump to a priced number requires a sales conversation rather than a self-serve toggle.

The verdict

Choose it, or skip it.

Choose it if

  • B2B SaaS or enterprise teams with signals scattered across CRM, product, and web data who need one place to score and act on them.
  • RevOps leaders who want workflow orchestration and territory-based governance across large, multi-team rep organizations, not just a lead list.
  • Teams already running SDR/AE motions who need AI research and message personalization (RoomieAI) layered on top of existing signal feeds.
  • Orgs that can commit to an annual contract and a shared or dedicated customer success manager, not a self-serve trial.

Skip it if

  • Early-stage or small teams without $30k+/year to commit; the entry seat count (5) and contact cap outstrip most SMB lists.
  • Anyone wanting a same-day self-serve setup; unifying signal sources and wiring outreach agents takes real configuration.
  • Teams that only need a single signal type (e.g. just website visitors or just job changes) rather than a unification layer.
Alternatives

If not Common Room, then what.

  • RB2B logo
    RB2B
    Free tier (150 resolutions/mo); paid plans from $79/mo (Starter), Pro from $149/mo

    Pick RB2B for a single, cheaper website-visitor identification feed instead of a full signal-unification platform.

  • Warmly logo
    Warmly
    No published free tier; paid plans start at $10,000/yr ($4,875/quarter) for web deanonymization, scaling to $20,000 to $30,000/yr for the AI chat and autopilot tiers.

    Choose Warmly when budget is tighter but you still want intent signals plus some AI outreach tooling.

  • UserGems logo
    UserGems
    Tiered enterprise pricing from $2,750/mo (Core, $33k/yr) up to $10,000/mo (Elite); plus $3k-$10k one-time implementation

    Pick UserGems if job-change and buyer-movement signals are the one thing you need, not the whole stack.

  • Trigifyfrom $40/mo (Starter, 4,000 credits), 14-day free trial; Max $199/mo; Enterprise custom

    Use Trigify for LinkedIn-specific signal tracking at a lower price point than Common Room's full platform.

FAQ

Asked in real client work.

What does the Essential plan actually include?

5 seats, up to 100,000 contacts, 5,000 RoomieAI research credits, 2,500 Prospector credits, and unlimited alerts, workflows, and segments, billed annually. Integrations are limited to a select set rather than the full library, and support is a shared (not dedicated) customer success manager.

How do Advanced and Enterprise pricing work?

Both are custom quotes with no listed price. Advanced steps up to 15 seats, 250k contacts, 7,500 research and Prospector credits each, and a dedicated CSM. Enterprise goes to 30 seats, 750k contacts, 10k research credits, 15k Prospector credits, and full integrations. You have to contact sales for a number on either.

What forces an upgrade off Essential?

Seat count, contact volume, and credit consumption are the three caps. RoomieAI research credits and Prospector credits are both metered per tier, so a team that runs AI-driven research or prospecting heavily will burn through Essential's 5k/2.5k allotment and need to move up or negotiate custom volume.

Does Common Room replace a CRM or outreach tool?

No. It's a signal-unification and orchestration layer that sits alongside a CRM (Salesforce, HubSpot) and connects to email, Slack, and browser extensions for activation. It surfaces and scores accounts and can trigger plays, but sending sequences still runs through a separate outreach tool.

Is there an API for custom workflows?

Yes, Common Room publishes API docs and offers an MCP server/CLI aimed at custom AI workflows, but the product is built to be run and monitored through its own workspace UI day to day, not as a headless API-only backend.

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