GTM Engineering

List segmentation

List segmentation is the practice of splitting a prospect list into smaller groups by shared traits, like industry, role, or the trigger that put them on the list, so each group gets messaging and a sequence built for its situation instead of one send to everyone.

Related terms
Updated July 26, 2026

Ready to engineer your GTM motion?

Tell us how your motion runs today. We'll show you what we'd engineer.

Contact us