Attio
Our own prospecting CRM. Every LLP deal and contact lives here, synced straight from campaign activity.
In our stackLast reviewed July 12, 2026
What Attio actually is.
Attio is a CRM built around custom objects instead of a fixed contacts-and-deals structure. You define what counts as a record, whether that's people, companies, deals, or something specific to how your business runs, and how those objects connect to each other. It pulls in email and calendar activity automatically, so records fill in from real inbox and meeting activity instead of manual entry. Built-in AI agents can research accounts, draft outreach, or create and update records from a plain-language query, without wiring up a separate tool.
The flexibility has a cost. There's no default pipeline shape out of the box, so someone has to design the object model and views before the CRM does much for you, and that design work doesn't end at setup. It keeps needing attention as the team or process changes. Teams that want a CRM to work immediately, in a standard contact-and-deal shape, will spend real time configuring Attio before it pays off.
What it does
- You can create custom record types instead of a fixed contacts-and-deals model.
- Syncs email and calendar activity into records automatically.
- AI agents can research accounts and draft outreach inside the CRM.
- Ask Attio lets you search records or create them with plain language.
- Automatic data enrichment fills in company and contact details.
- Connects to tools like Slack, Notion, Linear, and Stripe.
- A public REST API and webhooks support custom scripts or automations.
Where it sits in the pipeline.
- AI & Intelligence
- Data & Enrichment
- Scraping & Custom Data
- Email Infrastructure & Deliverability
- Outreach & Sending
- LinkedIn & Multichannel
- Signals & Intent
- Calls & Meetings
- CRM & Pipeline Ops
Runs well with
The tools we'd run next to Attio, and what each pairing covers.
Its job inside client systems.
Attio is the system of record for LLP's own pipeline, not our clients'. Campaign signals from SmartLead flow in automatically: who replied, what stage a deal sits at, which lead maps to which company. We keep it strictly isolated. Only LLP's root-level prospecting ever touches this workspace, never a client's data. Clients who want their own CRM get their own, on their keys. Attio's flexible data model is why it fits a GTM engineering workflow better than a rigid legacy CRM.
Pricing, without the fiction.
From the Attio pricing page · verified July 12, 2026
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
- 50,000 records, up to 3 objects
- 100 seat credits/mo + 250 workspace credits/mo
- Private lists
- Enhanced email sending (1,000 emails/mo)
- No seat limits
- 250,000 records, up to 5 objects
- 500 seat credits/mo + 1,500 workspace credits/mo
- Call Intelligence & sequences
- Advanced permissions
- Priority support
- 1,000,000 records, up to 12 objects, unlimited email sending
- 1,000 seat credits/mo + 10,000 workspace credits/mo
- Unlimited objects
- Unlimited teams
- Advanced security & admin
- Custom records limit
- 2,500 seat credits/mo + custom workspace credits/mo
The seat price on the pricing page is only part of the bill. Attio's AI agents, automations, and enrichment actions draw down monthly credit pools (seat credits per user, workspace credits shared across the team), and those pools scale with plan tier, not with how much a specific team actually uses AI features. A team that leans hard on AI research or automation can hit the credit ceiling well before hitting the seat or record cap, at which point the real cost driver becomes credit overages or an upgrade, not headcount. Record volume (50K on Free, 250K on Plus, 1M on Pro) is the other cap worth watching for teams with large contact databases, since people and companies both count against it.
Choose it, or skip it.
Choose it if
- Teams that want a CRM built around a flexible data model (custom objects, lists, views) instead of a rigid contact/deal hierarchy, and are willing to spend setup time configuring it.
- Startups or small GTM teams on the Free tier (up to 3 seats, 50,000 records, no card required) who want to try a modern CRM before committing spend.
- Teams that already work heavily out of inboxes and calendars and want contact and company records to populate automatically from that activity, rather than via manual data entry.
- Teams planning to use AI agents for research or pipeline tasks and want that built into the CRM rather than bolted on via a separate tool.
Skip it if
- Teams needing call intelligence or sequences without upgrading past Plus — those features require the Pro plan at $69-86/user/month.
- Sales orgs used to a Salesforce- or HubSpot-style locked-down process; Attio's flexibility means someone has to design the data model, which unstructured teams often skip and then regret.
- Very small solo operators who don't need multi-object records or automation and would find a simpler, cheaper pipeline tool (like folk or Pipedrive) faster to set up.
If not Attio, then what.
- folkFrom $24/member/mo (Standard, billed annually); 14-day free trial, no card required
Choose folk when you want a lightweight, contact-first CRM with less setup overhead and don't need Attio's custom-object data model.
- HubSpotFree CRM tier; paid Hubs start ~$15-20/mo per seat (Starter), scaling to $890+/mo (Professional)
Choose HubSpot when you need a CRM bundled with marketing automation and a large app ecosystem, and don't mind a more rigid, less customizable data structure.
- Pipedrivefrom $14/seat/mo billed annually ($24 monthly); 14-day free trial
Choose Pipedrive when the priority is a simple, deal-stage-focused pipeline view for a small sales team, without Attio's broader object/workflow flexibility.
Asked in real client work.
What does the Free plan actually limit?
Free covers up to 3 seats, 50,000 records, 100 seat credits/month, 250 workspace credits/month, and 200 emails/month. It's usable for a small team's real pipeline, not just a trial sandbox.
What are 'credits' and why do they matter for the bill?
Attio meters AI agent and automation usage in seat credits (per-user) and workspace credits (shared pool). Plus gives 500 seat / 1,500 workspace credits per month; Pro gives 1,000 seat / 10,000 workspace credits. Heavy AI-agent or automation use can burn through these faster than seat count would suggest, which is the main lever that pushes the real bill above the sticker price.
What's the price difference between monthly and annual billing?
Plus is $36/user/month billed monthly or $29/user/month billed annually (about 20% off). Pro is $86/user/month monthly or $69/user/month annually. Enterprise is custom, billed annually.
Which plan do I need for call intelligence or sequences?
Those are Pro-tier features ($69/user/month annual, $86 monthly). Free and Plus do not include them.
How many records can each plan hold?
Free: 50,000 records. Plus: 250,000 records. Pro: 1,000,000 records. Enterprise: custom record volume. Record count includes both people and companies, so it fills up faster than seat count alone would suggest for larger contact databases.