folk
A CRM that imports and enriches contacts from LinkedIn/email and automates outreach with built-in AI assistants.
RecommendedLast reviewed July 17, 2026
What folk actually is.
folk is a CRM built around a Chrome extension that pulls contacts straight off LinkedIn, Gmail, and a handful of other platforms into one shared pipeline. Once a contact lands inside, one click fills in missing emails and phone numbers. Four AI assistants handle the routine work around that data: flagging conversations that have gone quiet, summarizing a relationship's history, researching a company, and sending a templated follow-up when a trigger fires.
It isn't built to run as backend infrastructure. There's a REST API and Zapier-style automations, but they're meant to connect folk outward, not to let a team script CRM logic against it at scale. Pricing is credit-based: enrichment lookups and AI assistant runs each draw from their own monthly pool, per seat.
What it does
- Imports leads from LinkedIn and other platforms via a Chrome extension.
- One-click enrichment fills in missing emails and phone numbers.
- Follow-up Assistant flags email and WhatsApp threads that have gone quiet.
- Recap Assistant summarizes relationship history across every channel.
- Research Assistant enriches company data and drafts research notes.
- Workflow Assistant sends personalized emails automatically when a trigger fires.
- Syncs with Gmail, Outlook, WhatsApp, and calendars; connects to 5,000+ other tools.
The CRM logic underneath the AI features is fairly ordinary once you look past the assistants.
Where it sits in the pipeline.
- AI & Intelligence
- Data & Enrichment
- Scraping & Custom Data
- Email Infrastructure & Deliverability
- Outreach & Sending
- LinkedIn & Multichannel
- Signals & Intent
- Calls & Meetings
- CRM & Pipeline Ops
Runs well with
The tools we'd run next to folk, and what each pairing covers.
Pricing, without the fiction.
From the folk pricing page · verified July 17, 2026
- Pipeline management, email campaigns, contact enrichment
- AI Assistants and Magic Fields (AI)
- LinkedIn extension, email/calendar/WhatsApp sync
- 500 enrichment credits and 2,000 messages per member/month
- 5,000+ integrations, 1 custom domain
- Everything in Standard
- Custom objects & Deals, email sequences, workspace roles, dashboards
- API access
- 1,000 enrichment credits and 5,000 messages per member/month
- Full interaction history, 3 custom domains
- Everything in Standard & Premium
- Custom limits on enrichment, messages, account sync, AI fields
- Security controls and group-level permissions
- Dedicated account manager, 1:1 onboarding, custom integrations
Entry is $24/member/mo on Standard if billed annually ($30 month-to-month), which covers pipelines, campaigns, enrichment, and the AI assistants. The catch is volume: Standard ships only 500 enrichment credits, 2,000 Magic Field credits, and 2,000 messages per member each month, tight for any team doing real outbound. Growing past that means Premium at $48/member/mo annual ($60 monthly), which also gates API access, custom objects and Deals, and email sequences, features some teams will want from day one, not as an upgrade. Enterprise starts "from" $80/member/mo annual with custom limits and negotiated terms. Billing is per-seat and prorates as headcount changes, credit-card only, with a 7-day grace period on failed payments.
Choose it, or skip it.
Choose it if
- Agencies running several small client rosters at once: flat per-seat pricing and an afternoon setup beat a multi-week CRM rollout.
- SMB teams sourcing leads straight from LinkedIn and email who want import plus 1-click enrichment in the same tool.
- Teams that want AI nudges on follow-up timing and interaction recaps without building that logic in a separate automation tool.
- Founders who need a working pipeline live before a specific meeting or campaign, not a CRM implementation project.
Skip it if
- Teams that need deal forecasting and deep pipeline customization out of the box: custom objects only come with the Premium tier.
- High-volume outbound teams: Standard caps at 500 enrichment credits and 2,000 messages per member a month, which a busy sender clears fast.
- Anyone who needs API access on day one: it is gated behind the $48/member/mo (annual) Premium plan, not Standard.
If not folk, then what.
- AttioFree tier (up to 3 seats, no card) + Plus plan from $29/mo per user (annual) / $36/mo month-to-month
Pick Attio for a more flexible, developer-friendly data model when the team outgrows folk's fixed object structure.
- HubSpotFree CRM tier; paid Hubs start ~$15-20/mo per seat (Starter), scaling to $890+/mo (Professional)
Pick HubSpot when marketing, service, and sales need one platform with deeper reporting than folk offers.
- Pipedrivefrom $14/seat/mo billed annually ($24 monthly); 14-day free trial
Pick Pipedrive for a sales team that wants deal-stage automation and forecasting as the primary use case.
- Close14-day free trial, then from $9/user/mo (Solo, annual billing)
Pick Close when calling and email sequencing inside the CRM matter more than LinkedIn-first contact capture.
Asked in real client work.
What do you get in the free trial?
A 2-week trial with all premium features unlocked, no credit card required. That covers AI assistants, enrichment, and the LinkedIn extension, so a team can test the full workflow (import, enrich, sequence, follow up) before deciding which paid tier fits actual send and enrichment volume.
How do enrichment and messaging credits work?
Each plan bundles monthly credits per member: Standard includes 500 enrichment credits, 2,000 Magic Field (AI) credits, and 2,000 messages; Premium doubles enrichment to 1,000 credits and lifts messages to 5,000. Credits are per-member and reset monthly; the pricing page does not describe mid-cycle top-ups, so a team that blows through them mid-month has to wait or upgrade.
Do I need Premium to get API access?
Yes. API access, custom objects and Deals, email sequences, and workspace roles are Premium-only ($60/member/mo monthly, $48/member/mo billed annually). Standard covers pipelines, campaigns, enrichment, and the AI assistants, but any team planning to build against folk's API or Zapier flows on top of it should budget for Premium from the start.
How does per-seat billing actually work?
Pricing is per member per month, with a 20% discount for annual billing (Standard: $30 monthly vs $24 annual; Premium: $60 monthly vs $48 annual). Charges prorate when members are added or removed mid-cycle, billing is credit-card only, and there is a 7-day grace period for failed payments before access is affected.
How is Enterprise priced?
Enterprise starts from $100/member/mo monthly or $80/member/mo billed annually, with custom limits on enrichment, messages, account sync, and AI fields plus security controls, group-level permissions, a dedicated account manager, and custom integrations. The "from" pricing suggests final cost is negotiated per account rather than fixed.