Cognism
B2B sales intelligence platform providing phone-verified contact/company data, intent signals, and CRM enrichment for prospecting.
RecommendedLast reviewed July 17, 2026
What Cognism actually is.
Cognism is a B2B sales intelligence platform built around phone-verified contact data, with particular strength in European company and contact coverage. It handles contact and company discovery, list building with firmographic, technographic, and intent-signal filters, and enrichment that pushes into Salesforce, HubSpot, or Pipedrive. A separate Data-as-a-Service API exists for teams that want to pull records into their own systems instead of working inside Cognism's interface, and contact access itself runs on a credit-based model.
API and CRM-integration access aren't wide open, either. Cognism gates the DaaS API and deeper integrations behind enterprise deals, so day-to-day use for most customers means working through its own web interface and Chrome extension rather than pulling data directly into other tools. Its own site lists enterprise, mid-market, and SMB sales, marketing, and RevOps teams as target users.
What it does
- Filters lists by firmographic, technographic, and signal-based criteria.
- Flags buying signals like hiring, job changes, and funding rounds.
- Verifies mobile numbers on demand in the Pro package.
- Enriches CRM records in Salesforce, HubSpot, and Pipedrive.
- Offers a real-time API for pulling data into other systems.
- Holds ISO 27001/27701 and SOC 2 Type II certifications.
- Refreshes decision-maker data roughly every 30 days.
Where it sits in the pipeline.
- AI & Intelligence
- Data & Enrichment
- Scraping & Custom Data
- Email Infrastructure & Deliverability
- Outreach & Sending
- LinkedIn & Multichannel
- Signals & Intent
- Calls & Meetings
- CRM & Pipeline Ops
Runs well with
The tools we'd run next to Cognism, and what each pairing covers.
Pricing, without the fiction.
From the Cognism pricing page · verified July 17, 2026
- Find and reach accurate B2B contacts
- Build lists with firmographic, technographic and signal-based filters
- AI account research and search refinement
- CSV export and list enrichment
- 5 seats included, live chat support
- Everything in Standard
- Higher-quality, accurate mobile data
- On-demand mobile number verification
- Intent data for buying signals
- 5 seats included, account manager support
Cognism publishes no dollar figures anywhere. Both the Standard and Pro packages are quote-only and appear built around a 5-seat starting point, so cost scales in seat blocks rather than per-user granularity. The credit system (1 credit = 1 revealed contact, no re-charge unless details change) sits underneath both tiers, with extra credits sold separately when a team runs out. What pushes an upgrade from Standard to Pro is mobile-number quality, on-demand mobile verification, and intent data, all bundled into Pro rather than sold standalone. CRM Enrichment and Data-as-a-Service are further add-ons, each custom-quoted on record volume, so the real cost of a Cognism deployment is negotiated, not listed.
Choose it, or skip it.
Choose it if
- Enterprise or mid-market sales orgs (5+ reps) that need phone-verified mobile numbers for cold calling, especially in Europe.
- Procurement-heavy teams that need GDPR/CCPA compliance plus ISO 27001/27701 and SOC 2 Type II already in place.
- RevOps teams that want ongoing CRM enrichment (Salesforce, HubSpot, Pipedrive) instead of a one-time data dump.
- Teams that want intent signals (hiring, job changes, funding) bundled with contact data rather than a separate tool.
Skip it if
- Small teams under 5 seats; both published packages are built around a 5-seat starting point, not solo or duo use.
- Anyone who wants a self-serve checkout; every tier and add-on is quote-only, with no published dollar figures anywhere.
- Budget-conscious teams whose needs are just verified email/mobile lookups without intent data or CRM enrichment overhead.
If not Cognism, then what.
- Apollo.iofree tier (no card) + paid plans from ~$49-59/mo/user (annual billing)
Pick this for self-serve pricing and a combined database-plus-outreach tool without a sales-led contract.
- BetterContactFree tier (50 credits, no card) + paid plans from $15/mo (200 credits); pay only for valid/verified results
Pick this for waterfalled email/mobile lookups without committing to a 5-seat platform minimum.
- Ocean.iocredit-based (pay-as-you-go or subscription), not fixed named tiers: subscription starts at a 9,000-credit minimum (about $47/mo billed yearly at $567/yr; monthly billing costs more per credit); pay-as-you-go priced per credit separately. Unlimited seats and API, Chrome extension, and MCP access come on every plan; larger teams get custom volume pricing through a sales call. Verified against ocean.io/pricing, fetched 2026-07-17.
Pick this for company-level intent and lookalike-account discovery without Cognism's enterprise sales process.
Asked in real client work.
How does Cognism's credit system work?
One credit reveals one contact. Once a contact is revealed, viewing it again doesn't cost another credit; credits are only spent again if key details change, like a job move. Extra credits can be purchased on top of a plan's included allotment, but Cognism doesn't publish per-credit pricing.
What's the difference between the Standard and Pro packages?
Standard covers contact discovery, list building with firmographic/technographic/signal filters, AI account research, CSV export, and live chat support. Pro adds higher-quality mobile data, on-demand mobile number verification, intent data for buying signals, and account manager support on top of everything in Standard.
Does Cognism publish its pricing?
No. Both the Standard and Pro packages, plus the CRM Enrichment and Data-as-a-Service add-ons, are quote-only through a sales conversation. The pricing page lists included features and seat counts (5 seats per package) but no dollar amounts.
Does Cognism integrate with my CRM?
Cognism lists integrations with Salesforce, HubSpot, Pipedrive, and other CRMs, plus a dedicated CRM Enrichment add-on that identifies data gaps in existing records and keeps them updated with ongoing maintenance after the initial pass, sold separately or bundled with a core package.
Is Data-as-a-Service different from the core plans?
Yes. DaaS is a separate real-time API product for pulling verified B2B data programmatically, with batch/bulk delivery options, priced on records and data volume, though API access still requires a prospecting seat. It's aimed at teams piping contact data into their own systems instead of using Cognism's UI.