Close
All-in-one sales CRM with built-in calling, email, and SMS for outbound sales teams.
RecommendedLast reviewed July 11, 2026
What Close actually is.
Close is a CRM built for reps who spend most of the day on the phone. Calling, email, and SMS sit inside the same record as the deal, so a rep can dial a lead, log the call, and move the stage without switching tools. An AI agent called Chloe can place outbound calls itself: qualifying a lead, summarizing the call, and updating CRM fields.
Automation is gated by plan. The entry-level tier ships with no workflows at all, so a rep has to trigger every follow-up by hand until the team upgrades. That's worth knowing before committing, since automation is often the reason a sales team looks at a CRM in the first place.
What it does
- Built-in calling, email, and SMS in one record.
- Chloe, an AI agent that places calls and qualifies leads.
- Automated workflows and lead follow-up ship on higher-tier plans only.
- Power and predictive dialer options as teams move up plans.
- Call transcription and automatic CRM field updates from call insights.
- REST API, webhooks, and an MCP server for custom builds.
- Native integrations with Gmail, Zoom, Calendly, HubSpot, and Zapier.
The phone system is the product; everything else is built around it.
Where it sits in the pipeline.
- AI & Intelligence
- Data & Enrichment
- Scraping & Custom Data
- Email Infrastructure & Deliverability
- Outreach & Sending
- LinkedIn & Multichannel
- Signals & Intent
- Calls & Meetings
- CRM & Pipeline Ops
Runs well with
The tools we'd run next to Close, and what each pairing covers.
Pricing, without the fiction.
From the Close pricing page · verified July 11, 2026
- CRM, calling, email, and SMS
- Chloe AI features, 500 AI credits/user/month
- Limited to 1 user
- 10,000 leads max
- No workflows
- Everything in Solo
- Unlimited contacts
- Team collaboration
- Forms and centralized inbox
- 1,000 AI credits/user/month
- Automated workflows, Chloe in workflows
- Power dialer
- Bulk email
- Custom activities
- 1,500 AI credits/user/month
- Everything in Growth
- Role-based permissions and lead visibility rules
- Predictive dialer
- Unlimited call recording
- Live call coaching
Entry price is $9/user/month on Solo, but only if billed annually ($19 month-to-month), and Solo caps at one user, 10,000 leads, and no workflows, so it works more as an extended trial than a real plan. Essentials ($35/user/month annual) removes the lead cap and adds team features, still with no automation. Teams doing real outbound tend to land on Growth ($99/user/month annual) once workflows or a power dialer become necessary. Calling and SMS bill separately from the seat: about $0.02/minute, phone lines from $1/month, premium numbers $19/month each. A 14-day trial and 30-day money-back guarantee lower the risk of committing.
Choose it, or skip it.
Choose it if
- Small outbound teams that want calling, email, and SMS built into one CRM instead of stitching a dialer onto a generic pipeline tool.
- Agencies running several client seats, since flat per-seat annual pricing from $9 to $139 a user doesn't punish adding accounts.
- Teams that want an AI agent (Chloe) qualifying leads and booking meetings inside the CRM rather than as a bolt-on.
- Heavy dialers who want a power or predictive dialer included at Growth and Scale instead of paying for a separate dialer tool.
Skip it if
- Marketing-heavy teams that need built-in email marketing, landing pages, or forms beyond basic lead capture.
- Teams that need workflow automation on day one: Solo and Essentials both ship with no workflows at all.
- Solo founders who only need lightweight deal tracking without calling, where a cheaper pipeline-only CRM covers the job.
If not Close, then what.
- HubSpotFree CRM tier; paid Hubs start ~$15-20/mo per seat (Starter), scaling to $890+/mo (Professional)
Pick this instead when marketing and sales need to share one platform with fuller marketing automation.
- Pipedrivefrom $14/seat/mo billed annually ($24 monthly); 14-day free trial
Pick this instead for a simpler, cheaper pipeline tool without built-in calling depth.
- folkFrom $24/member/mo (Standard, billed annually); 14-day free trial, no card required
Pick this instead for a lighter CRM built around importing contacts straight from LinkedIn and email.
Asked in real client work.
What does Close actually cost to start?
Solo runs $9/user/month if billed annually, or $19/user/month month-to-month. There's a 14-day free trial with no credit card required, plus a 30-day money-back guarantee after purchase. Solo caps at one user and 10,000 leads with no workflows, so most teams outgrow it fast and move to Essentials or Growth.
Does calling and SMS cost extra on top of the seat price?
Yes. Calling and SMS are usage-based on top of the subscription: calls run about $0.02 per minute, and phone lines start at $1/month. Premium phone numbers add $19/month per line, and the optional Call Assistant add-on is $50/month plus $0.02/minute. Budget separately for these if the team dials heavily.
What actually forces an upgrade from Solo or Essentials?
Automation is the wall. Neither Solo nor Essentials includes workflows, so any team that wants automated follow-ups or lead routing has to move to Growth ($99/user/month annual), which adds workflows, Chloe in workflows, a power dialer, and bulk email. Solo also caps at 10,000 leads and a single user.
What's the real difference between Growth and Scale?
Scale ($139/user/month annual) is Growth plus role-based permissions, lead visibility rules, a predictive dialer, unlimited call recording, and live call coaching. Teams that need to manage rep access or coach calls at volume need Scale; teams that just want automation and a power dialer can stop at Growth.