Lavender
Chrome extension that scores cold sales emails in real time and coaches reps to write ones that get replies.
RecommendedLast reviewed July 17, 2026
What Lavender actually is.
Lavender lives inside your email as a Chrome extension. You open a draft in Gmail or Outlook 365, and it scores the message in real time, then flags specific lines to fix instead of handing you a generic checklist. It also pulls up your own send history, so you can compare a draft against emails that actually got replies. No new tab. No separate composer to learn.
It won't write the email for you, though. Lavender grades and edits what a person already drafted; it doesn't research a prospect, generate a first draft, or send anything on its own. The same company does sell a separate AI agent, called Ora, that drafts emails and enriches CRM records, but that's a different product with different pricing, not what this scoring tool does.
What it does
- Scores cold emails in real time and suggests specific rewrites.
- Personalizes and analyzes drafts inside Gmail or Outlook 365.
- Reviews your past sent emails to flag what actually got replies.
- Includes a self-paced certification course on cold email writing.
- Gives sales managers a dashboard with team-wide email analytics.
- Says it's SOC2-certified and GDPR-compliant.
Where it sits in the pipeline.
- AI & Intelligence
- Data & Enrichment
- Scraping & Custom Data
- Email Infrastructure & Deliverability
- Outreach & Sending
- LinkedIn & Multichannel
- Signals & Intent
- Calls & Meetings
- CRM & Pipeline Ops
Runs well with
The tools we'd run next to Lavender, and what each pairing covers.
Pricing, without the fiction.
From the Lavender pricing page · verified July 17, 2026
- Analyze 5 emails/month
- Personalize 5 emails/month
- Gmail + Outlook 365
- AI Email Writer
- AI Recommendations
- Mobile Optimization
- Unlimited emails
- Unlimited personalization
- Unlimited AI recommendations
- Mobile optimization
- Support via chat
- Multi-inbox support
- Everything in Starter
- Unlimited everything
- Deeper integrations
- Priority support
- Dedicated CSM
- Coaching dashboard
- Aggregated email analytics
- Accelerated dynamic scoring
- Proactive customer success
- Human-led coaching programs
- Content-studio access
Entry cost is free: the Basic plan analyzes and personalizes 5 emails a month at no charge. Real usage starts at Starter, $27-29/mo for unlimited emails and recommendations but no priority support or dedicated CSM. Individual Pro ($45-49/mo) adds those plus deeper integrations. The bigger jump is Team, $89-99 per seat/month, which layers on a coaching dashboard, aggregated analytics, and human-led coaching programs, aimed at sales managers, not individual reps. Annual billing shaves roughly 5-10% off each tier rather than a flat discount. The main forcing function to upgrade is the free tier's 5-email cap, which is unworkable for anyone actually prospecting daily.
Choose it, or skip it.
Choose it if
- Individual reps and small teams who send high volumes of cold email and want live, in-inbox coaching instead of a style guide.
- Gmail or Outlook 365 users who want scoring and rewrite suggestions without switching to a separate composer tool.
- Sales managers who want a coaching dashboard and aggregated email analytics across a team, not just one inbox.
- Teams onboarding new SDRs who need a fast way to teach cold-email fundamentals without one-on-one review of every draft.
Skip it if
- Teams that need an AI agent to draft and send full outreach sequences, not just score emails a human already wrote.
- Anyone outside Gmail or Outlook 365, since the extension is built around those two inboxes.
- Solo users on a tight budget who only send a handful of cold emails a month; the free tier caps at 5 analyzed and 5 personalized emails.
If not Lavender, then what.
- Twainfree tier + pay-as-you-go credits, paid plans reported from ~$99/mo for 500 leads
Pick this if you want AI to research and draft full 1:1 outreach, not just score what a human wrote.
- Octavefree "Base" tier (100 credits/month, capped usage) + paid "Ultra" plan priced as flat annual platform fee plus 10,000 metered usage credits/month (custom volumes available); no public price, contact sales
Pick this if the goal is fixing messaging and positioning across the whole GTM motion, not one inbox.
- ChatGPTFree tier; Plus from $20/mo; Business and Enterprise plans per seat.
Pick this for ad hoc email drafting help without a dedicated scoring model or per-seat coaching cost.
Asked in real client work.
What does the free tier actually include?
The free plan analyzes and personalizes up to 5 emails a month and includes the core scoring features, AI recommendations, mobile optimization, and Gmail/Outlook 365 support. It's a real free-forever tier, not a time-limited trial, but the 5-email cap makes it usable mainly for testing the coaching before buying a paid seat.
How does Team pricing scale versus buying individual seats?
The Team plan runs $89 per seat/month billed annually (or $99/seat/month billed monthly), on top of what Starter or Individual Pro seats cost. It adds a coaching dashboard, aggregated team email analytics, accelerated scoring, and access to human-led coaching programs, aimed at managers overseeing rep performance, not individual writers.
Does annual billing actually save money?
Yes. Starter drops from $29/mo to $27/mo billed annually, Individual Pro from $49/mo to $45/mo, and the Team plan from $99 to $89 per seat/month, roughly a 5-10% discount rather than a flat 20% across every tier, so check the exact tier before assuming a bigger savings.
Is this a replacement for a CRM or outreach sequencer?
No. It coaches the writing of individual emails inside your existing inbox; it doesn't send sequences, manage pipeline, or replace a CRM. Teams typically run it alongside a sender or CRM tool and use it specifically to improve reply rates on the emails those tools send.