Reply.io
Multichannel sales engagement platform for automating cold outreach across email, LinkedIn, and calls, with an AI SDR option.
RecommendedLast reviewed July 17, 2026
What Reply.io actually is.
Reply.io is a multichannel outreach platform. One sequence can email a contact, message them on LinkedIn, place a call, and text them, instead of stitching together separate apps. And it runs its own B2B contact database for finding and verifying prospect details, with warmup baked into every mailbox to protect sender reputation. Website visitor reveals top out at 200 a month, enough to flag a few warm accounts but not built for heavy intent tracking.
Jason, Reply's AI SDR, is a separate product built on the same infrastructure, not a feature inside the regular sequencing plans. It researches accounts and runs outreach in autopilot or copilot mode. A team wanting both a human-run multichannel motion and an AI SDR ends up managing two separate products under one brand; it's not one unified tool despite the shared name.
What it does
- Sequences combine email, LinkedIn, calls, SMS, and WhatsApp in one flow.
- Includes a B2B contact database with live data credits for finding contact details.
- Every mailbox gets warmup automatically, no separate tool needed.
- Jason, the AI SDR, researches accounts and runs outreach on autopilot or copilot.
- Jason also reads intent signals to help prioritize which accounts to contact first.
- Reporting breaks down performance by rep and by channel, plus CSV export.
- A REST API exposes sequences, contacts, and events for headless control.
One brand, two separate products under the hood.
Where it sits in the pipeline.
- AI & Intelligence
- Data & Enrichment
- Scraping & Custom Data
- Email Infrastructure & Deliverability
- Outreach & Sending
- LinkedIn & Multichannel
- Signals & Intent
- Calls & Meetings
- CRM & Pipeline Ops
Runs well with
The tools we'd run next to Reply.io, and what each pairing covers.
Pricing, without the fiction.
From the Reply.io pricing page · verified July 17, 2026
- Unlimited users and mailboxes (fair usage policy)
- Price set by active contact volume, not seats
- Email warmup and unlimited emails
- 50 live data credits/month
- Up to 200 website visitor reveals/month
- LinkedIn ($69/mo/acct) and Calls & SMS ($29/mo/acct) add-ons
- Email, LinkedIn, SMS, WhatsApp and calls at one per-seat price
- 5 mailboxes included
- Email warmup and unlimited emails
- 50 live data credits/month
- Up to 200 website visitor reveals/month
- Team performance and channel efficiency reports
- 1,000 real-time B2B contacts researched/month
- 2 LinkedIn accounts included
- Unlimited users
- AI personalization, intent signals, autopilot/copilot modes
- Multichannel automation with unlimited mailboxes and warmup
Reply.io runs two plan tracks plus a separate AI SDR line, priced on different axes. Email Volume is a flat price with unlimited users and mailboxes, from $179/month (or $159/month billed annually at 10,000 active contacts), and the price climbs with active contact volume; LinkedIn automation ($69/mo/account) and calling/SMS ($29/mo/account) are paid add-ons on that track. Multichannel is per seat, from $99/user/month ($89 annual), and bundles email, LinkedIn, SMS, WhatsApp, and calls with 5 mailboxes included. Jason, the AI SDR, bills separately from $500/month. The real cost question is which axis you grow on: contact volume pushes Email Volume pricing up, headcount pushes Multichannel up.
Choose it, or skip it.
Choose it if
- Agencies running outbound for multiple clients: one login covers email, LinkedIn, calls, and SMS in a single sequence.
- Teams that want an AI SDR option (Jason) alongside human-run sequences instead of buying a separate tool for it.
- Larger sales orgs needing admin controls, team performance reports, and CSM onboarding baked into the plan.
- Anyone who wants unlimited mailboxes and built-in warmup without paying a separate deliverability vendor per inbox.
Skip it if
- Solo founders or very small teams on a tight budget: per-user pricing plus LinkedIn/calling add-ons adds up fast versus a single flat-fee tool.
- Teams that only need email sending and no other channel: an email-only sender is cheaper and simpler to configure.
- Anyone wanting to be sending in an afternoon: multichannel sequence setup and AI SDR configuration take real time before results are reliable.
If not Reply.io, then what.
- Instantlyfrom ~$37-47/mo (Growth/Starter plan, billed monthly or annually); modular add-ons (leads, CRM) push real cost to $100-4
Pick this instead for email-only high-volume sending at a lower per-seat cost, no multichannel need.
- SmartLeadfrom $39/mo (Base plan), free trial available
Pick this instead for agencies wanting unlimited email warmup and simpler per-workspace pricing without LinkedIn/calling add-ons.
- HeyReachfrom $79/mo per LinkedIn seat (Growth plan); Agency $999/mo for 25 senders, expandable to 50; free trial is 14 days on Growth (no card required, 3 LinkedIn accounts) or 30 days upon request on Agency/Unlimited, per HeyReach's own pricing page
Pick this instead if LinkedIn is the primary channel and email is secondary.
- lemlistfrom $55-69/mo flat (Email plan, unlimited users, annual/monthly); Multichannel $87-109/user/mo; Enterprise custom quote
Pick this instead for a lighter multichannel tool with a simpler feature set for smaller teams.
Asked in real client work.
Does Reply.io charge per user or per contact?
Depends on the track. Email Volume is a flat price with unlimited users and mailboxes, set by active contact volume: entry is $179/month billed monthly, or $159/month annually at 10,000 active contacts. Multichannel is per user per month with unlimited active contacts but fewer included mailboxes.
What does LinkedIn or calling automation cost on top of the base plan?
On the Email Volume plan, LinkedIn Automation is a $69/mo/account add-on and Calls & SMS Automation is $29/mo/account. The Multichannel plan bundles those channels into the per-user price instead, which is the main reason its seat price is higher.
What is Jason, Reply's AI SDR, and how is it priced?
Jason is a separate AI SDR product line, not a feature bundled into the sequencing plans. It starts at $500/month (annual billing) for 1,000 active contacts and 2 LinkedIn accounts on the Starter tier, scaling to $1,500/month for 5,000 contacts on Growth, with an Enterprise tier at custom pricing for 25,000+ contacts.
Does annual billing actually save money here?
Yes, and by a meaningful margin. Reply lists the annual discount at 17%: the entry Email Volume plan runs $159/month billed annually versus $179/month billed monthly (flat, not per user), and the entry Multichannel seat is $89/user/month annual versus $99/user/month monthly. AI SDR Starter is $500/month annual versus $800/month monthly, a larger annual discount on that line.
How many mailboxes and contacts does the plan actually include before I need to upgrade?
Email Volume includes unlimited mailboxes (subject to a fair usage policy) and prices by active contact volume; the annual entry tier covers 10,000 active contacts. Multichannel flips this: unlimited active contacts but 5 mailboxes included, which pushes a team toward the Email Volume track once it needs more sending capacity.