lemlist
AI-powered multichannel sales outreach platform: finds leads, personalizes email/LinkedIn/call/SMS sequences.
RecommendedLast reviewed July 17, 2026
What lemlist actually is.
lemlist is a sales outreach platform built around one idea: source the contact, then reach them across whatever channel gets a reply. It bundles a lead database, an email and phone finder, and sequence tooling for email, LinkedIn, SMS, and calls into a single login instead of stitching together separate tools. lemAgent, its newer AI layer, drafts a first version of a campaign from a plain-language description of the goal.
Running it well isn't automatic. Personalization variables, multichannel steps, and lead sourcing all take real setup, and a team new to the platform should expect to spend real time tuning before replies pick up. WhatsApp, notably, ships as an add-on rather than a bundled channel, and the credit-based add-ons for verification, phone lookups, and intent signals sit outside whatever plan you're on.
What it does
- Includes a 650M+ lead database with ICP-matching filters.
- Finds and verifies email addresses and phone numbers for contacts.
- Runs email, LinkedIn, SMS, and call sequences from one inbox.
- lemAgent drafts a campaign from a plain description of your goal.
- Monitors mailbox health and deliverability across every sending domain.
- WhatsApp messaging is a paid add-on, not a default feature.
- Connects to Salesforce, HubSpot, and other CRMs through its API.
Where it sits in the pipeline.
- AI & Intelligence
- Data & Enrichment
- Scraping & Custom Data
- Email Infrastructure & Deliverability
- Outreach & Sending
- LinkedIn & Multichannel
- Signals & Intent
- Calls & Meetings
- CRM & Pipeline Ops
Runs well with
The tools we'd run next to lemlist, and what each pairing covers.
Pricing, without the fiction.
From the lemlist pricing page · verified July 17, 2026
- Unlimited users and senders
- 50,000 emails/month
- Email & phone finder, 650M+ lead database
- lemAgent, unified inbox, deliverability hub
- CRM integrations & API
- Everything in Email
- 5 sender accounts per user, unlimited emails & messages
- LinkedIn automation, SMS automation, WhatsApp add-on
- Call dialer & VoIP integrations
- Task management, Gmail & LinkedIn integration
- Minimum 5 users
- Everything in Multichannel plus 5+ senders/user
- Custom user roles, SSO/SAML
- Dedicated account manager, custom terms
- Onboarding sessions, priority support
Entry point is the Email plan at $55/month billed annually (or $69 month-to-month), with unlimited users and 50,000 emails/month included. Multichannel jumps to $87-109/month per user once a team wants LinkedIn, SMS, WhatsApp, or the call dialer, so cost scales with headcount instead of staying flat. Enterprise requires a minimum of 5 users and moves to a custom quote. On top of any plan, email verification, phone lookups, and intent signals draw from a separate credit pool (roughly $0.01/credit, $10 minimum purchase), so a team leaning on those data features will see a bill above the sticker plan price.
Choose it, or skip it.
Choose it if
- Teams that want email, LinkedIn, calls, and SMS sequences running from one dashboard instead of three stitched-together tools.
- Agencies running outbound for multiple clients that want unlimited users on the base plan rather than paying per seat from day one.
- Teams that want a lead database and email/phone finder built in, so sourcing and sending share one login.
- Teams that want deliverability monitoring (warm-up, mailbox health) bundled instead of running a separate subscription for it.
Skip it if
- Solo senders who only need cold email and don't want multichannel features they'll never touch driving up the plan tier.
- Budget-conscious teams that don't need the lead database or in-app calling; sending-only platforms undercut this on price.
- Teams planning to lean hard on verification, phone lookups, or intent signals, since those draw from a separate paid credit pool.
If not lemlist, then what.
- SmartLeadfrom $39/mo (Base plan), free trial available
Pick this for high-volume cold email with heavier mailbox rotation at a lower per-inbox cost.
- Instantlyfrom ~$37-47/mo (Growth/Starter plan, billed monthly or annually); modular add-ons (leads, CRM) push real cost to $100-4
Choose if the team already runs on it and only needs cold email, not multichannel add-ons.
- Reply.ioEmail Volume from $179/mo flat ($159/mo annual, 10k contacts); Multichannel from $99/user/mo ($89 annual)
Similar multichannel scope; pick if its specific integrations or pricing fit the stack better.
- La Growth MachineFrom €60/mo per identity (Basic plan, billed annually); 14-day free trial, no card required.
Pick when LinkedIn-first sequencing matters more than lemlist's email-first setup.
Asked in real client work.
What's the difference between the Email and Multichannel plans?
Email ($55/month annual, $69 month-to-month) covers email only: 50,000 emails/month, unlimited users and senders, the lead database, email/phone finder, and a unified inbox. Multichannel ($87/month annual, $109 month-to-month, billed per user) adds everything in Email plus LinkedIn automation, SMS, a WhatsApp add-on, a call dialer, and task management.
Does lemlist charge per seat?
Not on the Email plan, which allows unlimited users and senders for one flat price. Multichannel is billed per user, with each user getting 5 sender accounts. Enterprise requires a minimum of 5 users and moves to a custom quote with a dedicated account manager and SSO/SAML.
What do the credits cover, and are they billed separately?
Beyond the subscription, lemlist sells credits for email verification (5 credits per lookup), phone number finding (20 credits), and intent signals (20-400+ credits depending on signal type), priced around $0.01 per credit with a 1,000-credit ($10) minimum purchase. These are extra spend on top of the plan price.
Can lemlist replace a separate lead database or enrichment tool?
Both paid plans include access to a 650M+ lead database plus a built-in email and phone finder, enough for a team to source and verify basic contacts without a separate provider. Heavier lookups (verification, phone, intent signals) still draw from the separate credit pool rather than being unlimited.