Unify logo

Unify

AI agent that finds buying signals across 40+ sources, builds prospect lists from its own database, and drafts and sends multi-channel outreach in one workflow.

RecommendedLast reviewed September 17, 2026

About

What Unify actually is.

Unify runs prospecting through a chat-style AI agent sitting on top of a database of 1.1 billion people and 65 million companies. Instead of separate tools for list building, enrichment, and sequence writing, one agent researches an account, drafts the outreach copy, and puts the sequence live. The company frames this as five outbound tools consolidated into one, and the numbers on its own customer page back up real usage: Perplexity generated $1.7 million in pipeline in three months, and Pylon reports 4.2X ROI and 300% more meetings. That's the vendor's telling of it, drawn from named case studies rather than an independent benchmark, and none of it settles how much AI-drafted copy still needs a human edit before it ships.

The pricing gate runs on credits as much as seats. Free covers up to three seats on limited credits, mostly a real trial rather than a stripped demo. Base, at $20 per seat monthly, opens unlimited seats and 800 credits per seat, where phone and email enrichment and job-change signals turn on. Pro, at $60 per seat, adds the first CRM sync (read-only) plus Slack notifications, with a 14-day free trial needing no card. Business is where the automation actually lives: signal-triggered plays, managed mailboxes, a beta dialer, and read-write sync, but it's custom-quoted and billed annually only.

What it does

  • Tracks 40+ signal sources including job changes, funding, hiring, web visits, and tech stack changes.
  • Searches a database of 1.1 billion people and 65 million companies for matching contacts.
  • Writes multi-channel sequences across email, calls, and social touches with AI-drafted copy.
  • Runs automated plays that trigger prospecting and sequencing in real time off a signal.
  • Manages mailbox creation, warmup, and rotation for Gmail and Outlook sending.
  • Syncs to Salesforce and HubSpot, read-only on Pro and read-write on Business.
  • Exports data in bulk through an API for teams running their own analysis.

None of that changes the fact that AI-drafted copy still needs a human read before it goes out.

In the system

Where it sits in the pipeline.

What it costs

Pricing, without the fiction.

From the Unify pricing page · verified September 17, 2026

Free
Free
per month
  • Up to 3 seats
  • Limited credits
  • 1.1B+ people and 65M+ company database
  • 40+ signal sources, multi-channel sequencing
  • Standard AI models
Base
$20/seat/mo
per seat/month, billed monthly
  • Unlimited seats
  • 800 credits/seat/mo (buy more as needed)
  • AI email copywriting
  • Job change and hiring signals
  • Phone and email enrichment
ProWhat we run
$60/seat/mo
per seat/month, billed monthly; 14-day free trial, no card required
  • 2,400 credits/seat/mo
  • Everything in Base
  • Salesforce and HubSpot sync (read-only)
  • Slack notifications
Business
Custom
per workspace, billed annually
  • Custom credits per workspace
  • Advanced AI models
  • Website intent and product signals
  • Signal-triggered automations
  • Managed mailboxes (Gmail/Outlook)
  • Dialer (beta)
  • Salesforce and HubSpot sync (read-write)
  • Open API and webhooks

Free costs nothing and covers up to three seats, but it's a real product on real data, not a demo: the 40+ signal sources and the 1.1-billion-person database are live, just credit-limited. Base moves to $20 per seat monthly, opens unlimited seats, and raises the credit pool to 800 per seat, which is also where phone and email enrichment and job-change signals turn on; a team can buy more credits on top if it runs out. Pro at $60 per seat adds the first CRM sync (Salesforce and HubSpot, read-only) plus Slack notifications, and ships a 14-day free trial with no credit card required, so it's the cheapest tier worth testing sync against a live pipeline. Business drops the per-seat number entirely for a custom, annually billed workspace quote, and it's the only tier with read-write CRM sync, signal-triggered automations, managed mailboxes, and the dialer, which Unify itself still marks beta.

The verdict

Choose it, or skip it.

Choose it if

  • Teams that want signal-triggered prospecting (job changes, funding, hiring, tech stack) run by one AI agent instead of stitching together a data tool, a sequencer, and a copywriting layer.
  • B2B SaaS teams already on Salesforce or HubSpot who want that CRM read into the agent's prospecting logic, at least at the read-only level Pro provides.
  • Teams testing the workflow first: the Free plan runs on real data (40+ signal sources, the full contact database) rather than a stripped demo, before any seat cost kicks in.
  • Teams ready to hand mailbox management to the vendor: Business includes managed mailbox creation, warmup, and rotation across Gmail and Outlook.

Skip it if

  • Teams that need two-way CRM sync or the phone dialer on day one; both sit behind the custom-priced, annually billed Business tier, and the dialer itself is still labeled beta.
  • Teams that need a documented public API or MCP-style agent access; Unify mentions bulk export APIs but publishes no general integration or agent-protocol documentation.
  • High-volume teams that will burn through the 800 or 2,400 monthly credits fast; Base and Pro both cap credits per seat, and Business is the only tier with a workspace-level pool sized to the account.
Alternatives

If not Unify, then what.

  • RB2B logo
    RB2B
    Free tier (150 resolutions/mo); paid plans from $79/mo (Starter), Pro from $149/mo

    Pick this for a narrower, cheaper website-visitor identification signal instead of Unify's full 40-source signal and sequencing layer.

  • 6sense logo
    6sense
    Contact-sales only. The pricing page names three Sales Intelligence bundles (Predictive AI, Data Credits, or both combined) but shows no dollar figure anywhere on the site.

    Pick this when the buyer is an enterprise ABM team that wants predictive intent scoring across a large account list, not a per-seat AI agent workflow.

  • Warmly logo
    Warmly
    No published free tier; paid plans start at $10,000/yr ($4,875/quarter) for web deanonymization, scaling to $20,000 to $30,000/yr for the AI chat and autopilot tiers.

    Pick this for warm-signal intent (visitor identification, intra-team buying signals) paired with a lighter-weight outreach layer than Unify's.

  • Common Room logo
    Common Room
    Essential plan from ~$2,500/mo billed annually (~$30k/yr); Advanced and Enterprise tiers are custom quotes.

    Pick this when the signal source that matters most is community and product activity rather than the firmographic and job-change signals Unify leads with.

FAQ

Asked in real client work.

Does Unify have a free plan?

Yes. Free is $0 forever for up to 3 seats, with limited credits and standard AI models, and it still includes the full 40+ signal sources and multi-channel sequencing, just at a smaller scale than the paid tiers.

What forces an upgrade from Base to Pro?

Base has no CRM sync. Pro is the first tier with HubSpot and Salesforce sync, though it's read-only, plus Slack notifications, and it comes with a 14-day free trial with no card required.

Is the Salesforce or HubSpot sync two-way?

Not until Business. Pro's sync is read-only; Business is the only tier with read-write sync, plus the phone dialer, which Unify itself labels still in beta.

Is pricing per seat or per credit?

Both. Base and Pro charge per seat per month ($20 and $60) and cap the credits each seat gets (800 and 2,400), and Base lets a team buy additional credits on top. Business drops the per-seat number for a custom, annually billed workspace credit pool.

Can an AI agent pull data out of Unify automatically?

Unify's own site mentions bulk export APIs for data analysis, but its public pages don't document a general-purpose API or MCP server, so treat agent access as scheduled bulk export rather than full programmatic control.

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