Vector
Identifies anonymous website visitors at the contact level and builds ad audiences from that intent data for LinkedIn, Google, Meta, and Reddit.
RecommendedLast reviewed July 17, 2026
What Vector actually is.
Vector de-anonymizes visitors to a company's website, matching anonymous traffic to named contacts pulled from CRM records and third-party data partners. From there it builds audiences you can push to LinkedIn, Google, Meta, and Reddit for paid campaigns. It's built for teams that already buy ads on at least one of those platforms; without that spend, the visitor-ID piece alone does much less for you.
The product splits into two tiers that do different jobs. Reveal handles the identification and shows which named contacts clicked your ads, even when they didn't convert. Target adds the actual audience-building and keeps those synced across ad platforms automatically, rather than a one-time list export. That split matters because Reveal alone won't sync anything anywhere; you're paying to see who's on your site, not to act on it.
What it does
- Matches anonymous site visitors to named contacts using CRM and data-partner records.
- Shows a visitor feed with name, title, company, and location per identified visitor.
- Builds ad audiences filtered by firmographics, buyer stage, and target-account lists.
- Automatically refreshes those audiences instead of syncing a static list once.
- Pushes synced audiences to LinkedIn, Google, Meta, and Reddit ad platforms.
- Flags named contacts who click an ad, even when they never fill out a form.
- Connects to Salesforce and HubSpot for CRM sync, plus webhooks on the Target plan.
Reveal has a 14-day free trial and no annual commitment; Target requires an annual contract from day one.
Where it sits in the pipeline.
- AI & Intelligence
- Data & Enrichment
- Scraping & Custom Data
- Email Infrastructure & Deliverability
- Outreach & Sending
- LinkedIn & Multichannel
- Signals & Intent
- Calls & Meetings
- CRM & Pipeline Ops
Runs well with
The tools we'd run next to Vector, and what each pairing covers.
Pricing, without the fiction.
From the Vector pricing page · verified July 17, 2026
- 2,500 identified visitors (scales to $999/mo for 10,000; custom above that)
- Ad Reveal: see named contacts who clicked your ads
- Website de-anonymization
- CRM integration (Salesforce, HubSpot)
- 14-day free trial, no annual commitment
- 25 active ad audiences (scales to $4,000/mo for 35; custom above that)
- Everything in Reveal, plus signal-driven audience automation
- Multi-channel campaign syncing (LinkedIn, Google, Meta, Reddit)
- Webhooks, custom CRM mapping, UTM sync
- Dedicated Slack channel and customer solutions manager
- Annual contract required
Entry point is Reveal at $399/month for 2,500 identified visitors, with a 14-day free trial and no annual lock-in; it scales to $999/month at 10,000 visitors, with custom pricing above that. The bigger cost jump comes from Vector's actual differentiator, automated ad-audience syncing, which lives only in the Target plan starting at $3,000/month and requiring an annual contract. Target is priced by number of active ad audiences (25 up to 35+, then custom), not visitor volume, so teams running campaigns across several platforms or ICP segments climb that ladder fast. Vector says it warns teams before they hit a limit and allows mid-cycle upgrades without interrupting service.
Choose it, or skip it.
Choose it if
- B2B SaaS marketing teams already running paid ads on LinkedIn, Google, or Meta who want audiences built from real site visitors, not lookalikes.
- Account-based marketing teams that need ad audiences filtered to a defined ICP list instead of broad demographic targeting.
- Marketers who want to see which named contacts clicked an ad, even when the click never turned into a form fill.
- Teams willing to spend real setup time tuning multi-platform ad audiences in exchange for lower cost per click.
Skip it if
- Small teams with no existing paid ad budget on LinkedIn, Google, Meta, or Reddit; there's no audience to sync anything into.
- Anyone expecting a plug-and-play tool. Building and syncing ad audiences correctly across platforms takes iteration, not a toggle.
- Teams that need a documented public API for headless agent workflows; Target's webhooks push data out for CRM sync, but Vector's core workflows still run through its own dashboard.
If not Vector, then what.
- RB2BFree tier (150 resolutions/mo); paid plans from $79/mo (Starter), Pro from $149/mo
Pick RB2B for cheap person-level visitor ID feeding outbound cadences, not multi-platform ad-audience building.
- WarmlyNo published free tier; paid plans start at $10,000/yr ($4,875/quarter) for web deanonymization, scaling to $20,000 to $30,000/yr for the AI chat and autopilot tiers.
Choose Warmly for AI-driven outbound alerts and workflow triggers from visitor data instead of paid ad syncing.
- Common RoomEssential plan from ~$2,500/mo billed annually (~$30k/yr); Advanced and Enterprise tiers are custom quotes.
Choose Common Room for broader community and product-signal intelligence beyond just site visitors and ad clicks.
Asked in real client work.
How does Vector's pricing actually work?
Two separate plans, priced on two different things. Reveal charges by identified visitors: $399/month for 2,500 visitors up to $999/month for 10,000, with custom pricing above that. Target charges by active ad audiences instead, starting at $3,000/month for 25 audiences and requiring an annual contract. Which one costs more depends on visitor volume versus how many audiences you're running.
What's the difference between Reveal and Target?
Reveal is the entry tier: it de-anonymizes visitors, shows who clicked your ads, and pushes contacts into HubSpot or Salesforce, on a month-to-month contract. Target adds the signal-driven, automated audience syncing across LinkedIn, Google, Meta, and Reddit that's Vector's core pitch, plus webhooks, custom CRM mapping, and a dedicated solutions manager, but locks you into an annual term.
Is there a free trial?
Yes. The Reveal plan includes a 14-day free trial with no annual commitment required, so a team can test visitor identification and match rates before paying. The Target plan, which adds automated ad-audience syncing, is annual-contract only and isn't described as trial-eligible on the pricing page.
What happens if I go over my visitor or audience limit?
Vector says it notifies teams as they approach their plan's visitor or audience limit and offers upgrades without service interruption. There's no stated overage penalty rate on the pricing page itself, just a push toward the next tier up once you're consistently near the cap.
Does Vector work if a team doesn't already run paid ads?
Not really. Vector's value is turning identified site visitors into synced ad audiences on LinkedIn, Google, Meta, and Reddit, so it assumes an existing paid campaign budget on at least one of those platforms. Without active ad spend to target, the visitor-identification piece alone is a much smaller use of the tool.